Business Model Innovation & Value Proposition Design Workshop

Periood: 2.0 päeva
Koolituse hinnastus


What you get:

You'll acquire the language, tools, and processes needed to:

  • Sketch your existing business model and value proposition
  • Assess against best practices
  • Map the environment and competition
  • Generate improvements and new models
  • Develop clear customer understanding
  • Reduce risk of failures through systematic testing
  • Implement in any business environment


By working through case studies, visually engaging examples and over a dozen hands-on exercises, you will learn how to create an invincible business model. This hands-on, limited-availability workshop, set in a unique venue with great food and coffee, is sure to be an invaluable learning experience. 

Who Should Attend:

Senior executives, strategists, innovation managers, entrepreneurs, consultants or business coaches; anyone looking for hands-on tools to apply to their business models. We welcome participants at any level of experience with our methodology, from beginner to advanced.



Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union. Alex is lead author of Business Model Generation and Value Proposition Design, which sold over a million copies in 37 languages. USA Today named Business Model Generation among the 12 best business books of all time, and the German edition was named Management Book of the Year 2011. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.





Day 1: Shared Language and Prototypes


9:00 – 11.00
The Business Model Canvas

  • Understanding what business models are and why they are important today

  • Exploring the Business Model Canvas — a systematic approach to working with business models

[ Coffee Break ]

11:30 – 12:30
Identifying Customer Jobs

  • Customer (Segment) Profiles: jobs to be done, pains, gains

  • Value (Proposition) Map: products and services, pain relievers and gain creators

  • Problem-solution fit and product-market fit

 [ Lunch Break ]

13:30 – 15:30
Prototyping Business Models

  • Starting points for business model innovation

  • The value of napkin sketches

  • Discussing trigger questions

 [ Coffee Break ]

16:00 – 17:00
Pitching Business Models

  • Constrained prototypes

  • How to pitch to your audience

  • Evaluating your business models


Day 2: Test, Learn and Evolve



09:00 – 11.00
Talking to your Customers

  • Why do businesses fail?

  • Introduction to market testing: customer development

 [ Coffee Break ]

11:30 – 12:30
Testing Business Models

  • MVPs: Minimum Viable Products

  • Extracting hypotheses from business models

  • The Sanity Test: testing the prototype numbers

[ Lunch Break ]

13:30 – 15:30
Where your Business Model Lives

  • The business model environment

  • Preparing for your future based on trends

 [ Coffee Break ]

16:00 – 17:00
Reinventing Business Models

  • Improve vs. invent

  • Challenges of business model innovation in (large) companies

  • Mapping company culture

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